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Vinyl Flooring Takes Center Stage at DOMOTEX 2023

Posted on August 5, 2023


Vinyl Emergence: The Dominant Presence at DOMOTEX

In the vast expanse of the DOMOTEX flooring gathering, an unexpected contender emerged from the shadows this year. The timelessness of solid wood, with its potential for restoration, had always commanded admiration. Yet, as industry connoisseurs from distant corners of the globe, including the British Isles, converged upon one of the most celebrated showcases of the flooring art, it was the luxury vinyl that beckoned them closer. Intriguingly, even those artisans and companies, who once sang hymns only of wood, found themselves charmed by the promise of vinyl. For so long, vinyl had stood as the understudy, waiting in the wings while other materials took center stage. Yet, the dance of innovation has breathed life into this once underestimated medium. Thanks to the grace of modern technology, it now not only boasts resilience but a spectrum of designs that mirror nature’s own tapestry. The evolution didn’t stop there; echoing the advancements of its wooden counterpart, the newer vinyl designs fit together with the simplicity of a shared secret, easing the symphony of installation. Stewarding international journeys, Ray Kwan of Elegant Living observes the dawn of this new era. “The tools of our age have crafted vinyl into a worthy alternative to traditional canvases,” he muses. He notes that the horizon of vinyl artistry is expanding, with consumers warming up to its embrace, signaling a shift in the winds of taste and design.

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